Marketing Strategy
One plan, pulling
Goals
first
channel
direction
the same
every
A clear-headed look at your business, your customers and your competitors, turned into a marketing plan that actually gets used, not filed away. Built for small and medium businesses in Cornwall and across the UK.
Every post, page and ad pulling the same way.
Lots of small businesses post when they remember, try an ad now and then and hope the website does its job. It's tiring, and it's hard to tell what's actually working.
I'll look at where you are now, where you want to be and who you're trying to reach, then put together a simple roadmap so every bit of your marketing pulls in the same direction.
why it's important
What's included
01
Where you are now
An honest look at your website, socials and how customers find you.
02
Who your customers are
Getting clear on who you want to reach and what they care about.
03
One clear goal
Deciding what matters most, so everything works towards it.
04
The right channels
Which platforms are worth your time, and which you can ignore.
05
A simple roadmap
What to do, when, and why, laid out month by month.
Check ins
Reviewing progress and adjusting the plan as you grow.
06
How it works
Three steps, start to finish
01
Discover
A proper look at your business, your customers and your competitors before anything gets recommended.
02
Plan
Goals, channels and content pillars mapped into one clear document you can actually hand to whoever's doing the work.
03
Check in
Quarterly reviews to keep the plan working as your business changes, rather than going stale after month one.