Plumbing Website Design for DCaddy Plumbing & Heating
How my very first Wild Margins client got found online
Every business has a first client, and for Wild Margins that was Dylan at DCaddy Plumbing & Heating. It's a project I'm really proud of, not just because it was the first, but because it shows how much difference a few solid basics can make for a local trade business. Here’s a look at how the plumbing website design came together, and what I learned along the way.
The starting point
Dylan is a skilled plumbing and heating engineer who's great at what he does. Like a lot of tradespeople, he's busy on the tools all day and doesn't have time to sit and think about websites or Google listings.
The biggest problem was simple: people couldn't find him. His Google Business Profile wasn't showing up in search, which meant anyone looking for a local plumber was being sent straight to someone else. For a trade business, that's work walking out the door.
Our approach to plumbing website design
I built Dylan a new website on Wix at dcaddyplumbing.co.uk The goal was a site that does exactly what a customer needs it to:
Shows clearly what services he offers
Makes it obvious which areas he covers
Gives people an easy way to get in touch
Looks professional and trustworthy on both phone and desktop
Most people looking for a plumber are on their phone, often with a problem they want sorted quickly. So the site is kept clean, simple and quick to use, with no hunting around for a phone number.
I also set it up with good SEO foundations, so the page titles, descriptions and content all help Google understand what Dylan does and where he works.
Fixing the Google Business Profile
For local trades, a Google Business Profile is often more important than the website itself. It's what shows up on Google Maps and in the local results when someone searches for a plumber nearby.
I worked through his profile to get it showing properly, made sure the business details were accurate and linked it up with the new website so the two support each other. Now, when someone searches, there's a proper listing pointing them straight to him.
What I learned
As my first client project, this one taught me a lot. The biggest lesson was that small businesses don't need anything flashy to start with. They need to be easy to find, easy to trust and easy to contact. Get those three things right and the rest can build from there.
Keeping him on top of Google
A website and Google profile aren’t a one and done job. Google favours businesses that look active, so I gave Dylan a few simple habits to keep him showing up in local searches:
Add fresh photos of recent jobs to his Google Business Profile and website regularly
Ask happy customers to leave a Google review, and reply to every one
Keep opening hours, services and contact details up to date
Post the occasional update on his profile, like a recent install or seasonal boiler check reminder
Is your business hard to find online?
If you're a tradesperson or small business and you're not showing up on Google, or your website hasn't been touched in years, I'd love to help. Wild Margins works with businesses across Cornwall, with friendly, practical support and no hassle.
Get in touch at leonie@wildmargins.net or find me on Instagram and Facebook at @wildmarginsmarketing.
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